White Marsh Mall's iconic steel arches are coming down and new signs and lighting are going up—but that isn't the only update planned for the 30-year-old shopping center.
Fresh coats of paint, new energy-efficient lighting, skylight treatments and new furniture in the food court, in addition to several new businesses, are also part of the mall's so-called "refresh," mall management recently announced.
Planned and recently opened restaurants include Red Robin, R&R Taqueria, Charley’s Grilled Subs, Yolavie Premium Frozen Yogurt, The Greene Turtle and Buca di Beppo. Cajun Café & Grill and G’lato d’Italia are also expected to be remodeled.
Recent investments in shopping centers across Baltimore County are a mixed bag. While legal disputes have pushed Eastpoint Mall to the auction block, an $85 million entertainment and shopping complex is planned for the Towson area, known as Towson Circle III.
So, what's driving the transformation at White Marsh Mall?
According to mall general manager Lisa Bisenius, "The growth is a result of the BRAC [Aberdeen Proving Ground's Base Realignment and Closure program] in Harford County, which is our trade area. Additionally, this is part of a multi-pronged strategic plan aimed at improving center shopability including reevaluating merchandising strategy and reducing customer irritants."
All of the mall's major construction work will be performed during off-hours, according to management.
Bisenius emphasized that changes to the mall are being made with the customer in mind.
"White Marsh Mall has been an integral part of the neighborhood for more than 30 years. Our goal is to enhance the shopping experience for all our customers by providing fresh and exciting merchants, restaurants and amenities," she said in a statement. "We look forward to many positive changes to our center in order to meet the increasing demands of our shoppers. But we never forget our roots and the reason that we have been around for 30 years—and that is our loyal customer."
How do you think White Marsh Mall's update will impact the surrounding community? Tell us in the comments.