By Susan Jenkins
Maryland residents who don’t know much about health insurance or the Affordable Care Act may be learning more due to a statewide outreach campaign.
The state’s health insurance marketplace, known as the Maryland Health Connection, is operated by the Maryland Health Benefit Exchange. The campaign is designed to educate residents about health plan choices and offer assistance when the healthcare marketplace opens Oct. 1 for enrollment.
The campaign will feature advertising, social media and partnerships with organizations such as the 2012 Super Bowl Champion Baltimore Ravens.
The Ravens were selected to be partners because of their strong appeal among residents without health insurance, according to a press release from the Maryland Health Connection. Other companies reported to be partnering with the Maryland Health Connection include grocery store chain Giant Food and CVS Pharmacy drug stores.
“In launching this advertising and outreach campaign for Maryland Health Connection, we’re going to ensure that Marylanders get the information they need in order to get access to the quality, affordable care they deserve,” said Lt. Governor Anthony Brown in a press release. “It’s a significant step forward as we continue to lead the way in implementing the Affordable Care Act, which is going to generate more than $3 billion in annual economic activity for our state, and cut the number of uninsured in half by 2020 throughout Maryland.”Earlier this summer, Maryland Health Connection launched social media accounts on Twitter, Facebook and YouTube.