Perry Hall Business Association: Small Business Online Marketing Tips

The association's president Lynn Richardson shares a few basic principles to follow when building your brand online.

Perry Hall/ White Marsh Business Association president Lynn Richardson said she was a little embarrassed when her business website didn't register on the first two pages of Google search results.  "Considering this is how I make a living," Richardson said to association members Tuesday morning.  Richardson made the unfortunate discovery while attending the Google-sponsored Local U: Baltimore conference at the Hilton Garden Inn in White Marsh.  "What happens to us small businesses is ... how your business is listed affects how it turns up online," Richardson said. "Your information might not be listed like you think."  She explained how over the course of many years business owners may create websites or digital footprints using different …

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Editor's Notes

Perry Hall Patch Editor on Vacation April 21-26

Keep an eye out for breaking news while I'm out of town.

UPDATE (April 27)—I tell more about my trip and reveal the mystery photo here. --- It's one thing to skip out of town for a long weekend, or spend a Sunday afternoon in downtown Baltimore. It's another thing to spend nearly a week cruising south of the border without Internet access—especially when you're a Patch editor. As much as it honestly terrifies me (I'm expecting to experience serious withdrawal symptoms), your faithful Perry Hall Patch editor will be unavailable to answer emails, take calls, listen to voicemails or cover breaking news between April 21-26. The Facebook and Twitter feeds may also be a little snoozier. Of course, we have some great content planned while I'm away, so be sure to continue checking the site every day! …

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Emily Kimball

4:37 pm on Friday, April 27, 2012

Thanks everyone! I tell more about the trip here: http://patch.com/A-sMSW And great job, Paul, you were right!   more ›